english / german

ZURICH
WHAT IF

Challenge
Zurich Financial Services Group is a leading provider of insurance-
and financial security solutions. Communicate their european business unit.

Solution
Create risk dialogue generator WHAT IF. Corporate customer events
with Peter Bergen, CNN chief correspondent on terrorism and first journalist
to interview Osama Bin Laden.

Position Zurich Corporate Business as pro-active insurance
experts with a wider scope of knowledge.


„We wanted to leave our mark in the pan-european corporate business 

market and engage target groups in an active risk dialogue.
With our integral strategy WHAT IF, we have achieved just that.“*

*Markus Hongler, CEO Zurich CEC

|