ZURICH
THE NEXT THREE YEARS
Challenge
Zurich Financial Services introduces overnight a new corporate business
structure in Europe:
Zurich CEC (Continental Europe Corporate).
Solution
Reposition Zurich’s Corporate Business for the decision makers:
CEO’s, CFO’s, opinion leaders, financial press. Bring the positioning to live
with a road show across
their most important markets in 7 cities.
Film reasearch: Ask 40 experts from science, art, economy, ecology, and
philosophy what will happen in the next three years in their field of knowledge.
Engage external and internal target groups in a future driven risk dialogue
during the events, on the website,
viral and in ads and tv spots.
David Shrigley, Kjell Nordström & Jonas Ridderstrale, Chris Bangle,
Malcolm McLaren, Rem Koolhaas, Saskia Sassen
Film: Chris Bangle
Film: Jeremy Rifkin
Event