english / german

Bank Sarasin
W.I.R.E. / Mind the Future

Challenge
Mind the Future is a compendium of trends in Demography, Economy, Society, Technology, Ecology & Resources, Business Models, Politics. The content opens
up perspectives on the world in 10 to 30 years.

The compendium shall be an attractive gift and talking point for clients of
Bank Sarasin and will also be available in the book trade. The design has to be „contemporary“ for the next 10 years, minimum.

Solution
„Pictorial Turn“ rules: Making complex information and tabulations visually
sexy and readable. Hundreds of charts visualize piles of numbers.
Design of key visuals for every of the 8 categories and every of the 80 topics.

Key visuals of trend compendium work also as unique positioning-tool for W.I.R.E.
at events, in the web, in ads, on postcards.

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