Windsor
Windsor Collection
Challenge
The german fashion house Windsor is not considered a „cool“ brand with influencers and early adaptors in the fashion scene. It has no purposive sponsoring activities.
Solution
Staging german fashion house Windsor as a forward fashion brand with a collection for contemporary photography, with artist collaborations, and with a series of exhibitions and publications reflecting the latest tendencies in image production.
Featuring: Helmut Newton, Inez van Lamsweerde, Sylvie Fleury, Erwin Wurm, Terry Richardson, Sam Samore, Bless, Richard Prince, and more.
Use these activities as a marketing tool. Create events and exhibitions during fashion fairs. Create collaborations with artists for fashion magazines. Generate first class PR.
Visit www.windsorcollection.de
Terry Richardson for Windsor Collection
Terry Richardson for Windsor Collection
Sam Samore for Windsor Collection
Sam Samore for Windsor Collection
Helmut Newton for Windsor Collection
Helmut Newton for Windsor Collection
Booklet
Sylvie Fleury & Erwin Wurm for Windsor Collection / GQ
Inez van Lamsweerde shot by Helmut Newton
Terry Richardson for Windsor Collection
Terry Richardson for Windsor Collection
