Strategy / Claim
A claim for the group which restores trust and focusses on the strenght of
Bank Vontobel’s integrated business model.
2009 rating of 100 best Swiss brands: BILANZ holds Vontobel’s new claim
responsible for jump from rank 48 (2008) to 19.
„The high degree of net inflow of funds mirrors the trust of the clients in the brand Vontobel. Vontobel shows that the integrated business model can work.“
„The new claim Leistung schafft Vertrauen (Performance Creates Trust)
showcases the commitment of the employees, who function as brand ambassadors and strengthens the brand Vontobel in a demanding brand environment.“
Bilanz: Rating of the best swiss brands