Puma International
Urban Mobility

Challenge
Introduce Urban Mobility, a new venture into the premium
accessories category by Puma.

Solution
Add the Urban Mobility Edition Bag to the collection
and promote the brand new market segment with measures
anouncing this product.

Commission artist Ryan McGinley to showcase the bag
in a new short film.

The film premiere and the launch of the Urban Mobility
Edition Bag are celebrated with an exclusive dinner at Selfridges
London for press and VIP’s.