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Migros Kulturprozent (Migros Culture Percentage)
Campaign

Challenge
1% of retailer Migros’ annual turnover is directed towards their cultural
and social projects. Campaign the 50th birthday of the Migros Culture Percentage
and the difference it makes to the people.

Solution
Demonstrate the improvement Migros makes in the social and cultural life of Switzerland with a print campaign.

Jubilee-Award: In 10 categories from contemporary art to slam poetry artists are
awarded a rubber trophy and financial contribution.