Kuoni
Getaway Council
Challenge
The travel company founded in 1906 focusses on its „old“ core competence as innovator and leader in the premium travel segment: Travelling in style, highly personalized service and experiences in harmony with nature, culture,
people – with one self. Communication of the repositioning and the new products
to the media, the public, the industry:
Solution
Kuoni shall be synonymous with the future of travel and luxury. The Getaway Council is Kuoni’s research tool towards „a new culture of travel and luxury“.
The Kuoni Getaway Council is a migrating assembly of experts from different disciplines. They exchange ideas, explore trends and deliver conclusions on how, why and where people will travel in the future.
1. Zurich Road Conversation & opening of Zurich flagship store
The first Getaway Council was set up to coincide with the launch of the Zurich flagship store and Kuoni’s repositioning.
2. London Road Conversation
The second Getaway Council took place in Hyde Park, London, in collaboration with
The Serpentine Gallery and fashion designer Osman Yousefzada.
Topic: The changing needs of the travelling society.
Sustainability first – with products ananea and cultimo Kuoni offers outstanding commitment
to the local population, culture and nature.
Respect the Beautiful is first introduced at the Getaway Council Kolkata
Zurich Road Conversation
GAC Zurich, Nigel Barley
GAC Zurich, Kjell Nordström
GAC Zurich, Peaches
GAC Zurich, Chris Sanderson
GAC Zurich, Nadine Strittmatter
GAC Zurich, Henrik Vibskov
London Road Conversation
GAC London, Hans Ulrich Obrist
GAC London, Hilary Koob-Sassen
GAC London, Claus Sendlinger
GAC London, Osman Yousefzada
Osman Yousefzada, SS2009 show at Crystal Palace
