english / german

Pringle of Scotland
Relaunch / Campaign SS2010

Challenge
Relaunch of the scottish tradition brand.

Solution

Stage Pringle’s heritage: the twinset, the argyle, the scottish roots.

Academy winner Tilda Swinton, a devoted scotswoman,
gets signed as spokesperson. Photographer: Ryan McGinley.

The campaign SS2010 is an elaborate series of images shot in the
scottish highlands. Pringle is executive producer of an eight minute art film,
which premieres during London Fashion Week 
in September 2009.

Neutral Zurich: Creative agency partner / production


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