In the spring of 2010 Zurich advertising agency Neutral took over Bucherer’s
communication account; the new campaign is the first visible result.
Bucherer connects - fully integrated
Bucherer positions itself as house of inspiring connections – both in
internal and external communication, in all medias and markets.
Luxury experience: the campaign
The new image campaign is an important step on the way to perceiving Bucherer as a
contemporary heritage house that combines gracefulness and class with traditional
craftsmanship and service understanding.
„Bucherer connects“ has been on show since 1 October 2011 – in ads, billboards and the Internet. Neutral uses a modern and aesthetic text and visual language for the venerable establishment based in Central Switzerland. Photography: Daniel Jackson.